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Dinshaw’s unveil new campaign featuring Kambli
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Thursday, 23 April, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Dinshaw’s is bringing a richer, more indulgent twist to one of India’s most cherished dessert rituals, the final bite of an ice cream cone. With the launch of its new ‘Dildaari’ campaign, the brand has unveiled a reimagined cone experience featuring three times more solid chocolate at the bottom of the cone, turning the most anticipated indulgence into the hero of the story.
Fronted by former Indian cricket icon Vinod Kambli, the campaign brings together emotion, nostalgia and generosity to land a clear, compelling insight: the smallest gestures often create the greatest impact. Now featuring three times more solid chocolate at the bottom tip, it transforms the final bite consumers instinctively save into a differentiated, category-defining experience.
Zervin Rana, director, Dinshaw’s, said, “We have always believed that the most meaningful innovations come from understanding what consumers truly love. For many people, the last bite of a cone is the most satisfying part of the experience. By making it richer and more indulgent, we wanted to create something that feels both joyful and thoughtful. ‘Dildaari’ is our way of celebrating the spirit of giving a little extra in a way that feels simple, relatable and memorable.”
Gunjan Gaba, senior creative partner, Womb, said, “Sometimes life is a bit unfair and full of inequalities. But life is also a great equaliser. Not necessarily in big, dramatic ways. But in small, unexpected joys. Our latest campaign for Dinshaw’s is built on this simple idea, ‘Jinko life mein thoda kam mila unke liye thoda zyada’. This thought fitted seamlessly into Dinshaw’s philosophy of Dildaari in the form of 3X chocolate tip. We wanted someone who'd lived this journey. It needed a Vinod Kambli to bat for us: raw talent, early brilliance, an unfinished journey and that feeling of how much more in life he deserved."
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