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Digital treasure hunt underway on Instagram account of The Irish House
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Friday, 21 December, 2018, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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This New Year’s Eve, The Irish House, a pan-India franchise, will take care of the plans of a few couples with the launch of a digital treasure hunt, which is currently live on its Instagram page. It will conclude on December 22, 2018.
Participants can access the clues for the treasure hunt, beginning with the first one, which is in its comments section. Upon solving a clue, they will be led to the next clue, which will lead to another post by the pub.
These posts will effectively take those attempting the treasure hunt through the social media journey of the brand in 2018. The activity has been executed by White Rivers Media.
All users have to do is follow the clues and comment with the hashtags #IrishTreasure Hunt and #2019WithIrishHouse on each post in the treasure hunt. The pub will announce the winners on its Instagram account on December 21, 2018.
Commenting on the contest, Shrenik Gandhi, chief executive officer and co-founder, White Rivers Media, said, “New Year being one of the most important days for the brand, the teams have cracked an interesting, insight-driven campaign.”
“We are confident of the numbers and return on investment (ROI) of the same. The Irish House has a great fan following online as well as offline, and we look forward to a great start to the year-ending with this activity,” he added.
Shraddha Motipara, head, marketing, The Irish House, said, “New Year’s Eve is an important event in our business, and our NYE Hangover Party is an iconic one.”
“White Rivers Media has been our trusted creative partner for over three years now. When they proposed the concept of a digital treasure hunt, where the aim was to take the participants through our social media journey of 2018, getting them prepped up for the next edition of our NYE Hangover Party, we were immediately hooked on to the idea,” she added.
“We are very confident about this campaign. The contest has received an amazing response so far, and we know the participants will have a great time cracking the clues to win the passes,” Motipara said.
Three lucky participants that crack each clue to win the treasure hunt will get a free couple entry for the NYE Hangover 2.0 party at The Irish House on December 31, 2018.
The brand has collaborated with bloggers and influences on social media to increase the campaign’s reach and create buzz about it.
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