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Digital menu platform Dash enables users to place orders with fideos
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Monday, 29 April, 2019, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Dash.menu, a product of food tech start-up, Idea Chakki Pvt Ltd, is a digital menu platform that enables users see what they are going to order by creating fideos (short food videos).
BAsed out of Delhi, it was launched in 2015 by former NDTV employees, Monica Narula, Gunjan Mehrish, and Noopur Tiwari, and is backed by Ratan Tata as a seed investor.
Dash is propelled by a simple thought to let users sample their food before ordering the same, just like with any other purchase.
It creates snackable fideos for restaurants that work as previews for the customers, showing them exactly how the dish would be served.
Up to 15 seconds long, these fideos give customers insights into the dishes available at the restaurant, the top-selling popular choices, and the meals available under a certain budget.
Dash not only serves as up-selling tool for restaurants but also saves costs on printing, training the hotel staff, marketing, updates, and faster table turns. The results translate to up-scaling the restaurant businesses, minimum by 15-18 per cent.
Driven to transform varying F&B businesses, it is a versatile product that changes form to better serve different verticals such as:
· Dash Enoteca for wine
· Dash Connect for F&B and retail
· Dash Gastronomie for caterers
· Dash Bar
· Dash Books for food authors
Dash is being widely used by top-notch hotel chains such as Marriott, Le Meridien, Mamagoto Restaurants, ITC Hotels, Taj Hotels, and restaurateur Ritu Dalmia, Whisky Samba, PVR, etc.
The app is also used by other premium restaurants, such as Gajalee, Pluck, American and Mexican restaurant Depot48, and House of Nomad.
In the near future, the founding team plans to take Dash across India and the rest of the world.
Within this year, the team plans to launch Dash in Pune and Bengaluru, and would be looking at raising capital to fund its plans for technological advancements, including leveraging blockchain and AI (artificial intelligence) at the platform.
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