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Danone to acquire Huel, extending its portfolio in functional nutrition
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Wednesday, 15 April, 2026, 14 : 00 PM [IST]
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Paris, France
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Danone announces it has entered into a definitive agreement to acquire Huel. In line with its Renew Danone strategy, the acquisition will enhance its presence in functional nutrition and extend its portfolio into the fast-growing complete nutrition space. Its complementary range, spanning various food forms including ready-to-drink and powders, is supported by best-in-class digital execution, strong digital direct-to-consumer sales and a fan-base in UK, Europe and the US.
Combining scale, capabilities and global reach will accelerate growth, innovation and international expansion. Its mission to make nutritionally complete, convenient, sustainable food, aligns closely with the company’s purpose of bringing health through food to as many people as possible. The transaction remains subject to customary closing conditions, including regulatory approvals.
Antoine de Saint-Affrique, chief executive officer of Danone SA, said, “We are delighted to welcome Huel and the Huel team into the Danone family. What they have achieved in the fast-growing Complete Nutrition space fully resonates with Danone’s mission of delivering health through food. Combining their range and best-in-class digital capabilities with Danone’s global reach and deep nutritional expertise offers exciting opportunities into the new and fast-growing nutritionally complete space, in line with our Renew Danone strategy. We look forward to learning from one another and unlocking new opportunities and growth for both businesses.”
James McMaster, chief executive officer of Huel, said, “We are so excited to be joining Danone, and it marks the next step for Huel. We've spent ten years building a brand with a positive impact on people's health. We've grown into an omnichannel business with a strong direct-to-consumer foundation, an expanding international footprint, and a retail business that's scaling quickly. At the centre of it all is a loyal customer base. Most people don't get enough protein, fibre, or the right nutrients. That's the problem Huel exists to solve. With Danone, we will now have the infrastructure, distribution and R&D capability to go further, into new markets and to more people, as demand for convenient, complete nutrition continues to grow. We're so proud of what the team has built, and excited about what comes next.”
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