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Dabur launches Ratnaprash SugarFree for the health-conscious in 2 sizes
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Wednesday, 09 December, 2015, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d fiogf49gjkf0d Dabur India Ltd, a leading name in Chyawanprash category, on Tuesday announced the launch of its latest offering Dabur Ratnaprash SugarFree.
According to a press note issued by the company, enriched with the power of potent Ayurvedic ingredients like Moti, Kesar, and Musali, the product has been specially developed for those who feel the need or help to rebuild strength, stamina, vigour, vitality and energy that's drained by the stress of day-to-day living.
It will be available in two sizes: 450g (for Rs 305) and 900g (for Rs 590). The company also announced actor Anil Kapoor as the brand ambassador for the product.
“This marks a first for Dabur and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash with Dabur Ratnaprash SugarFree we are now offering the health benefits of Dabur Ratnaprash in a sugar-free form that makes it more appealing to the health-conscious consumers. We have further enriched it with precious ingredients like Moti, Kesar, Musali to give you all-day-long energy and vigour,” said Ajay Parihar, category head, health supplements, Dabur India Ltd.
He added, “We are all leading life in the fast lane today and constantly juggling our highly demanding professional and personal lives, which is taking a toll on our vigour and vitality. In this fast-paced life, it is extremely important to not just boost your immunity, but also feel refreshed and say goodbye to your day’s worries and lethargy. Dabur Ratnaprash SugarFree gives you the energy & stamina to keep you going all day long. It has been designed specially to give the power of youth to those who feel that the stress of day-to-day living leaves them drained of energy and they no longer have the energy and stamina of their youth. So, it's time to feel young with Dabur Ratnaprash SugarFree.”
He further stated, “This launch comes at a time when Dabur is putting in a concerted effort at expanding the category and usage of Chyawanprash. Dabur’s entry into the premium sugar-free segment with Dabur Ratnaprash SugarFree is yet another step in this direction, and given the strong equity of our products we are sure that this will certainly win consumer confidence.”
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