India’s leading natural health care company, Dabur India Ltd has announced the expansion of its Réal portfolio with the launch of Réal Health Peanut Butter range. It includes 100% Natural & Chocolate Peanut Butter variants, marking Dabur’s entry into the peanut butter market and offering consumers a healthier anytime snacking option.
Announcing the launch, Smerth Khanna, head of ecommerce and modern trade, Dabur India Ltd, said, “Réal Health 100% Natural Peanut Butter is a delicious spread made with a single ingredient - bold variety peanut handpicked from Saurashtra belt in Gujarat.”
He added, “This peanut butter has no added sugar, salt & oil. It is a good source of antioxidants, has no trans fats, it is gluten-free and made with non-GMO peanuts. It is ideal for a quick bread spread, pouring into smoothies, drizzling onto pancakes, dipping fruits or even relishing directly off the spoon”.
Réal Peanut Butter range will be available in 4 variants – 100% Natural Crunchy 350g, 100% Natural Creamy 350g & Chocolate Creamy 350g priced at Rs 185, and additionally a 1Kg variant of 100% Natural Crunchy priced at Rs 499. This is an e-commerce first launch.
Réal Chocolate Peanut Butter has been launched during The Big Billion Days event by Flipkart.