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Creambell wins awards for Most Innovative, Best in Class in Great contest
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Friday, 19 February, 2016, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d fiogf49gjkf0d Creambell, a leading player in the Indian ice cream sector, has won two Gold awards for Vanilla and Most Innovative Ice Cream as well as the Best in Class Ice Cream in the Vanilla category in the ‘The 5th Great Indian Ice Cream Contest, 2016,’which was held under the aegis of the Indian Dairy Association at Double Tree Hilton Gurgaon recently.
The company won two gold medals in vanilla ice cream category and innovative category and its range beat all other brands to be declared the Best in Class ice cream in the Vanilla category.
Speaking on the occasion, Nitin Arora, CEO, Creambell Ice Cream, said, “We are privileged to win multiple awards at what is arguably one of the most prestigious ice cream awards in the country. It is especially heartening to be recognised for our innovative products since that is at the heart of brand Creambell. It is also gratifying to receive the top honours for the Best in Class Award in the Standard Vanilla Category at the Great India Ice Cream Contest 2016 because Vanilla is the most popular flavour of ice cream sold nationally. There cannot be better recognition for any ice cream brand than to be chosen as the best ice cream in its class in the country!”
The annual contest is organised to challenge ice cream manufacturers and producers to present their best products for popular choice awards. More than 90 ice cream companies across India participated in the event and competed in four different categories. The contestants had presented nearly 700 samples for the contest.
The ice cream varieties were primarily judged on their flavour, aroma, texture, body, and presentation. A panel comprising representatives from the ice cream, dairy and food industry, members of the Indian Dairy Association, and technical and innovation experts from DuPont, judged the event. Indian celebrity chef and restaurateur Kunal Kapur (judge of Master Chef series) was the chief guest for the event and Dr Rajoria, VP, International Development Association (IDA), was present on the occasion.
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