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Coca-Cola happy tears zero sugar celebrates acts of kindness
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Tuesday, 20 February, 2024, 08 : 00 AM [IST]
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Atlanta, USA
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Coca-Cola is celebrating the happy tears that flow during moments of Real Magic with its first drink sold exclusively on TikTok Shop.
Coca-Cola happy tears zero sugar launches in United States and Great Britain on Random Acts of Kindness Day as the first creations drop for 2024. The limited-edition offering combines a timeless coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach, drawing inspiration from the tears of joy brought on by small, everyday acts of kindness—such as sending a positive text to a friend, paying for a stranger's coffee, leaving a compliment on a post or sharing a coke with a loved one.
Oana Vlad, senior director of Global Strategy, The Coca-Cola Company, said, “A little bit of kindness—and simple, unexpected moments of connection—can bring a lot of joy. We hope Coca-Cola Happy Tears Zero Sugar will inspire uplifting moments and friendly gestures that create a cascade of uplift and optimism.”
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