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Chef’s Basket commemorates World Hummus Day with launch of sub-brand Fresh
Saturday, 24 September, 2016, 08 : 00 AM [IST]
Our Bureau, Mumbai
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Fizzy Foodlabs, which operates under the brand Chef’s Basket, launched its sub-brand, Fresh, on World Hummus Day, and came out with a number of different modifications for their fresh dips and salsa dips.

The brand’s mandate is to tap the gap in the Indian market for good quality gourmet food varieties. The company aims to work on the vision to introduce their consumers to unique global experiences with variants like never before.

Fresh products are freshly made on a daily basis at a plant in Rabale with 100 per cent natural ingredients (i.e. it contains no preservatives, colours or added flavours) and a shelf life only achieved with a unique packaging technology adopted from Italy.

Their products are nutritious and produced from exclusive homemade recipes. Fresh, to add to its prestige, is also the first organisation to use the MAP technology in the fresh food category.

The Fresh range of products is a compilation of the most authentic recipes from around the world and is prepared under the intricate eyes of its chefs. The products have undergone rigorous research, repeated testing and continual improvements. It is not only tasty, but also provides nutrients that are vital to overall health.

Fresh’s eccentric range of products is available in a variety of flavours. Hummus can be chosen from six flavours (garlic, beetroot, fresh roasted bell pepper, Thai Garden, Basil Pesto and Moroccan).

Another product range that has been introduced by Fresh is Salsa. Nacho Corn and Taco bean are two of their salsa dips that are available throughout the year. These dips are prepared from fresh fruits on a seasonal basis. They come in a variety of flavours, including pineapple and kiwi apple.

Chef’s Basket continues to add a diverse range of products to their niche. Along with their salsa and fresh dips, they also have a range of yoghurt dips like herbed yoghurt dip and mint yoghurt dip and fresh sauces like four-cheese pasta sauce.

Fresh products can be found at retail stores like Natures Basket, Hypercity, Big Basket and Haiko. They will be available at more than 100 stores by the end of this year.
 
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