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Chaimaa & Dixit redefine white tea as contemporary wellness
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Wednesday, 14 May, 2025, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Chaimaa, a wellness-forward tea brand rooted in purity and quiet luxury, unveils its premium blends of white tea to a new generation of mindful consumers. In a recent video on its official YouTube channel, actress Madhuri Dixit captures the brand’s essence with the words, “Start your day with Chaimaa Tea — the soul of India, poured into a cup.”
Drawing from the timeless traditions of Indian tea culture and the evolving sensibilities of the modern lifestyle, it offers an elevated tea experience that balances indulgence with wellness. Every blend is crafted in small batches, using only the finest ingredients sourced from the most revered tea gardens. The collection includes four signature offerings: White Tea, the calming chamomile white tea, Rose Tea, and Green Tea.
Shubham Sharma, co-founder and managing director of Chaimaa, said, “At Chaimaa, we craft more than tea — we create intentional moments. We believe true luxury lies in intention and integrity. Each of our blends is a result of meticulous craftsmanship — handpicked from pristine tea gardens, curated in small batches, and infused with ingredients that are as therapeutic as they are indulgent. From the soothing calm of Chamomile and the gentle elegance of White Tea to the delicate floral notes of Rose and the antioxidant-rich refreshment of Green Tea, our blends are thoughtfully crafted to offer both sensory indulgence and holistic wellness. Chaimaa is for those who seek excellence in every detail — it’s tea, redefined as a quiet act of self-care and sophistication.”
Dixit said, “As someone who values a balanced lifestyle, I believe that what we consume should support our overall well-being. With my busy schedule, I need to find moments of calm and nourishment, and Chaimaa helps me do just that. Their blends are not only soothing and delicious but also align perfectly with my focus on health, mindful eating, and maintaining a clean, wholesome diet. It’s the perfect addition to my daily wellness routine”
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