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Centre launches sale of ‘Bharat’ atta at Rs 27.50 per kg
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Thursday, 09 November, 2023, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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The Union Minister for Consumer Affairs, Food and Public Distribution, Textiles and Commerce and Industry, Piyush Goyal flagged off 100 mobile vans for sale of wheat flour under ‘Bharat’ brand from Kartavya Path, New Delhi. The atta will be available at an MRP not exceeding Rs 27.50 per kg. This is the latest among a series of steps taken by the GoI for the welfare of ordinary consumers. The launch of retail sale of ‘Bharat’ brand Atta will increase supplies in the market at affordable rates, and will help in continued moderation of prices of this important food item.
‘Bharat’ atta will be available at all physical and mobile outlets of Kendriya Bhandar, NAFED and NCCF will be expanded to other co-op/retail outlets. 2.5 LMT of wheat at Rs 21.50 per kg has been allocated for Semi-Government and cooperative organisations i.e. Kendriya Bhandar, NCCF and NAFED under Open Market Sale Scheme [OMSS-D] for converting to atta and offer it for sale to the public under 'Bharat Atta' brand at an MRP not exceeding Rs 27.50 per kg.
Goyal said that Centre’s intervention has stabilised the price of essential commodities. He said that various measures were taken in the past with regard to Tomato and Onion to cool off prices. In addition, the Centre is also providing Bharat Dal at Rs 60 per kg through Kendriya Bhandar, NAFED and NCCF to provide relief to consumers.
He added that all these efforts have also benefited farmers a great deal. Goyal said that the produce of farmers is being purchased by the Centre and thereafter, is being provided to the consumers at a subsidised rate. He stressed that Centre’s intervention has led to stabilise prices of various commodities. He said that Prime Minister, Narendra Modi has the vision to help the consumers as well as the farmers.
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