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Celsius Holdings reports second quarter 2025 financial results
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Monday, 11 August, 2025, 08 : 00 AM [IST]
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Florida, USA
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Celsius Holdings Inc., reported second quarter 2025 financial results. For the three months ended June 30, 2025, revenue totalled approximately $739.3 million, compared to $402.0 million for the prior-year period, representing 84% growth. The increase was primarily driven by $301.2 million of revenue from the Alani Nu brand which we acquired on April 1, 2025. Alani Nu achieved record sales fuelled by strong limited-time-offer (LTO) innovation performance and organic growth across the brand’s core flavours. Celsius brand revenue grew 9% in the second quarter compared to the same period last year supported by favourable channel mix, increases in total distribution points and velocity gains.
International revenue totalled $24.8 million for the second quarter of 2025, representing a 27% increase compared to the same period in 2024 driven by continued momentum in our expansion markets including UK, Ireland, France, Australia, New Zealand and the Netherlands.
For the three months ended June 30, 2025, gross profit increased by $171.8 million to $380.9 million from $209.1 million for the prior-year period. Gross profit margin was 51.5% for the three months ended June 30, 2025, compared to 52.0% for the same period in 2024. Gross margin improvements were driven by lower material costs, price mix, and favourable channel and portfolio mix but were offset by the impact of Alani Nu’s margin profile, which included a $21.7 million dollar inventory step up adjustment (although Alani Nu was favourably impacted by product mix, price mix, material costs, and freight costs). As inventory is recorded on a first in first out basis, the impact from tariffs was not significant during the quarter.
Selling, general and administrative expenses for the three months ended June 30, 2025, increased $123.0 million, or 107%, to $237.9 million from $114.9 million for the year-ago period, primarily due to the addition of Alani Nu to the portfolio and acquisition-related costs, including recognition of the full performance earn out. Selling, general and administrative expenses represented 32.2% of revenue in the second quarter of 2025. Investment in our Live. Fit. Go. marketing campaign, launched in the second quarter, will continue to increase in the second half of 2025.
Diluted earnings per share for the second quarter of 2025 was $0.33 compared to $0.28 for the prior-year period. Non-GAAP adjusted diluted earnings per share for the second quarter of 2025 was $0.47 compared to $0.28 for the prior-year period.
John Fieldly, chairman and CEO, Celsius Holdings, said, “Celsius Holdings delivered strong results in the second quarter, supported by solid sales growth for the Celsius and Alani Nu brands and operational efficiencies across our business. As momentum builds across the energy category, our brands continue to lead - driving household penetration, expanding shelf space and outperforming expectations. We believe modern energy is one of the most exciting growth opportunities in beverages, and Celsius Holdings is defining the category’s future. We remain focused on disciplined execution, organisational excellence and long-term growth.”
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