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Celebrating retail heroes with Coca Cola’s ‘Locally Yours’ campaign
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Monday, 08 September, 2025, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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The first to open, the last to close, and always at the centre of community life. For decades, India’s local retailers have stood at the helm of everyday life, knowing their customers by name, keeping festivals supplied, and turning shops into spaces of conversations, stories and tradition. With ‘Locally Yours’, Coca Cola India celebrates these real-life heroes who make communities thrive.
From local shops to national scale, local retailers power one of the largest retail networks in the world, with millions of small businesses driving access, convenience and community connections. Through ‘Locally Yours’, it shines a spotlight on these entrepreneurial partners who play a pivotal role in strengthening livelihoods, fostering localised business growth and keeping the community spirit alive throughout the year.
For many partners, it has been more than a beverage, it has been a companion in their growth journeys. Ajay Saha, a distributor associated with the company since 2002, shared, “It has been a deeply rewarding journey of over two decades. Our partnership with Coca Cola India has only grown stronger over the years. The company’s constant support and guidance have been instrumental in driving our business success and helping us serve our community better.”
Echoing this sentiment, Rajesh Kumar Rana, owner of a 25-year-old traditional sweets shop in Odisha, said, “Coca Cola India has become an integral part of our journey. At our shop, we not only serve traditional sweets but also ensure our visitors enjoy their favourite beverages – Coca Cola, Sprite, Thums Up, and water. Whatever they need, we make sure it’s here.”
Sundeep Bajoria, vice president, Coca Cola India, said, “Retail in India is not only the largest employer but a strong pillar of local economic cycle. At Coca Cola, we have always partnered with retailers to serve consumers better, while strengthening their capabilities. Working alongside trade bodies and local establishments, and through investments in coolers and fountain machines, we continue to build capacity and drive entrepreneurship. Through initiatives like the Superpower Retailer Program and Coke Buddy, we are equipping retailers with new skills and digital tools to grow stronger. With Locally Yours, we are celebrating their entrepreneurial spirit, their role as community builders, and their vital contribution to everyday life.”
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