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CCL introduces plant-based brand, ‘Continental Greenbird’ at Aahar 2023
Thursday, 23 March, 2023, 12 : 00 PM [IST]
Our Bureau, New Delhi
Leading home-grown coffee brand, CCL Products (India) Limited, that ventured into the frozen foods category with plant-based meat brand ‘Continental Greenbird’ in 2022, has expanded their reach and introduced the product line in Delhi this month. Continental Greenbird was unveiled at Aahar 2023, the international food & hospitality show held in New Delhi recently.

Based on industry research and growth potential of the plant-based meat industry, CCL ventured into the category with Continental Greenbird. The brand offers four plant-based meat variants that are made with premium ingredients and are high in nutrition and taste: Chicken-like Nuggets, Chicken-like Seekh Kebab, Chicken-like Sausage, and Mutton-like Keema. All the products are made from plant-based protein which are derived from green pea, chickpea, and in the case of keema from soya. This is done to create a real meat-like taste, texture and maintain excellent flavour.

The product is now available at select outlets in Delhi. It is also available in Hyderabad, Bengaluru, Chennai, Mumbai, Chandigarh and Pune and on ecommerce platforms.
 
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