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Casino Global Patnerships to debut at Gulfood ’20, kicking off on Feb 16
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Tuesday, 04 February, 2020, 08 : 00 AM [IST]
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Dubai
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Casino Global Partnerships, the strategic division in charge of the Casino Group international development, is slated to make its debut at Gulfood 2020, which will take place at the Dubai World Trade Centre between February 16 and 20.
Historic player in French retailing since 1898, the Casino Group is above all one of the world leaders in food retailing with over 12,000 stores in France, Latin America and the Indian Ocean, undertaking a yearly turnover worth 38 billion euro.
Considered as the major line of Casino Group international business development, Casino Global Partnerships establishes several strategic partnerships with strong local players. Those partnerships are of different nature, from affiliation and franchise contracts, products supply, and service agreements.
Affiliation and franchise are based on long-term agreements with significant local retailers. The number of affiliated stores worldwide reached 222 in 2019, spread over more than 50 territories.
Via Casino Global Partnerships, the company is intensifying the presence of its innovative banners in the world by concentrating its strength in high development potential regions in Europe, Africa, the Middle-East and Asia.
With over 14,000 products, the Casino Group is the first retailer offering the largest private label range. Casino Global Partnerships benefits from this competitive advantage and supplies Casino Group’s private labels to important local retailers, leaders in their markets.
Organic products at the heart of our strategy
The Casino Group aims to become the leading organic products distributor in France by reaching a 1.5-billion € turnover in 2021. Since 2018, the company has developed a large range of delicious eco-friendly recipes and products to be in line with the growing trend of eco-conscious consumers.
“With over 500 products existing and a strong innovative programme for 2020, we continue to reinforce our commitment to propose the best and largest organic assortment to our customers,” said Laurent Zecri, managing director, Casino Global Partnerships.
Private labels part of Casino DNA with constant innovation
With over 20 different brands from grocery to beauty, Casino group attaches great importance to innovation. Each year, the Casino group launches over 1,000 new products through all the different private labels.
For the last years, Casino launched new range of innovative products like:
- Veggie: A dedicated vegan products range
- First vegetable frozen range without pesticide residues
- A complete beauty products line based on the natural properties of fruits and plants
- Sincère: A new eco-responsible and committed brand of Casino, made with natural, organic and recycled materials, while following environmental-friendly manufacturing processes
Three good reasons to come and meet the company during the show
- Casino Global Partnerships became a major expert in supplying products through dedicated export platforms
- It is proposing tailor-made product assortments to its clients
- The company is giving professional and experienced expertise in the realisation of store plans layout, and interior design, in line with its successful store concepts in France
Providing professional training programmes to retailer’s managers and employees, Casino Global Partnerships can also organise temporary immersion sessions within the Casino Group's stores in France.
The representatives will be pleased to meet with Gulfood visitors to introduce their banners, product brands and services on the French Pavilion, located on Sheikh Saeed 1.
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