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Cadbury Dairy Milk Silk launches special edition pack with heart pop
Saturday, 10 February, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
Cadbury Dairy Milk Silk, India’s favorite premium chocolate brand, recently launched its new special edition pack with a heart pop, which urges consumers to not hold back from expressing their love, this Valentine’s Day.

Consumers nowadays are not looking at products and services, but at experiences that can create memories. This insight resulted in the development of the special-edition Cadbury Dairy Milk Silk with a heart pop.

Along with multiple television associations, digital activations, outdoor, in-store activations and samplings, Mondelez India has developed a unique gifting innovation, a one-of-its-kind in the industry.

This year, the company has also designed a gifting innovation using augmented reality (AR) to take the gifting experience a notch up. It has introduced a Cadbury Joy Deliveries AR-enabled gift box and will roll out a limited edition pack exclusively on e-tail portals.

The AR-enabled gift box comes with two large Silk Limited Edition Valentine chocolate bars (250g each). Once a giftor orders a box to be sent over to the giftee, the latter can experience the box coming alive with animation and virtual personalised messaging, which will be powered by a Blippar app.
 
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