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Burger Singh launches its first vegetarian only outlet in Ahmedabad
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Wednesday, 03 February, 2021, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Burger Singh has launched its first vegetarian only outlet in Pushpak Complex, Prahlad Nagar, Ahmedabad, Gujarat. By 2022, the company aims to have over 45 outlets in Ahmedabad, Surat, Vadodara and Rajkot. The company's Indian taste and flavours make it stand out from the other burger brands in the QSR category. In Gujarat, the burger chain has gone one step further and has introduced new vegetarian burgers influenced by the predominantly vegetarian local cuisine to cater to the local palate.
Kabir Jeet Singh, CEO and co-founder, Burger Singh, said, "Gujarat is a phenomenal market on account of the tremendous love for food. To add to the excellent street food options available in the state, we are bringing our wide range of vegetarian burgers, curated especially to match the vibrant flavours of Gujarat.”
The company has capitalised on the unique Indian palate and has catapulted to new heights by fusing Indian flavours into western burgers and is also renowned for its vegetarian range of products. Presently 60 per cent of all Burger Singh sales countrywide come from their vegetarian offerings. The vegetarian menu includes a wide variety of Burger ranges - Potato Crunch, Udta Punjab 2.0, Crispy Paneer Bhurji, Veg Keema, and many more.
It is a home-grown brand taking on multinational conglomerates in the QSR sector. Its distinguishing factor is its menu, which is a rich blend of creativity and savoury flavours. Currently, the burger chain has 35 plus outlets across India with other 26 franchises under fit-outs across the country in cities like Lucknow, Jaipur, Nagpur, Hyderabad, Surat, Delhi NCR, and Chandigarh.
In 2020 the company expanded from seven cities to eleven cities across India. The company also has established an international presence with three outlets and one food truck in London. The respective franchise partner has plans to take this number up to 17 in the next three years.
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