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British Airways celebrates Diwali with new campaign: Home
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Friday, 10 November, 2023, 15 : 00 PM [IST]
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Our Bureau, New Delhi
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British Airways will air its newest brand advert this week, to celebrate Diwali. The seasonal positioning is a celebration of those flying home this festival season, and a thank you to those missing out on their own family celebrations.
The film features an all colleague-cast, spotlighting British Airways team members who are working over the festival to help customers celebrate with their loved ones once again.
Featuring Indian-based Cabin Crew, Akash and Shilpa, Amanda-Rose, service advisor at the airline’s contact centre in Gurugram, and Delhi airport customer service agent, Ruchika – the film shows them in action as they listen to voicemail messages from their real family and friends. The campaign was even filmed in the homes of British Airways team members.
From October 20 to November 11, the 30-second and 15-second adverts will run across cinema, OOH and during key TV spots including the Cricket World Cup.
Hamish McVey, British Airways’ director of marketing, said, “Each year, millions of people around the world gather to celebrate Diwali, the festival of lights, and we know that making that journey home to be with loved ones is so important. Our people are at the very heart of this campaign as we wanted to thank them for helping families and friends reconnect throughout the festival. Happy Diwali to all our customers and colleagues.”
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