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Brick Burger inks multi-unit franchise devpt agreement covering Russia
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Friday, 12 May, 2017, 08 : 00 AM [IST]
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Rome
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Brick Burger has signed a new multi-unit franchise development agreement covering the Russian Federation.
“Brick Burger is honoured to enter this agreement to launch its restaurant, allowing the brand to enhance its presence in the global food market.” said Gian Paolucci, chairman, Brick Burger.
“No other quick service restaurant (QSR) in the world is dedicated to offering an innovative and creative food experience to customers by connecting love for Italian food, fast-food tradition, passion for Lego constructions, efficiency and relentless pursuit of quality, all of these set entirely in a Lego-style location,” he added.
“Our franchise partners share the same business philosophy with us. It’s our goal to make Brick Burger a household name in the Russian Federation,” Paulocci said.
The progressive development plan contained in the agreement will see 100 Brick Burger restaurants scheduled to be opened over the next five years on a case-by-case basis within the Russian Federation Area based on the overall demand and an underlying market need for the company’s high standard of default services which it provides to its clients. The first openings will be announced shortly.
“Our franchise effort is a part of Brick Burger’s growth strategy,” said Paolucci, adding, “Demand for the brand is building and we intend to see that we expand with the right franchise partners who can carry on the Brick Burger international development project.”
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