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Breezer launches new Watermelon Mint flavour, this summer
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Saturday, 10 April, 2021, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Breezer has launched its new flavour – Watermelon Mint. Further to its strategic vision of strengthening its presence in the category, the new innovation aims to cater to the evolving consumer demands and preferences.
Currently the brand holds the highest market share in the ready to drink segment in the country. Fortifying this position as a category leader, the brand focuses on delivering the best flavours and new age experiences that consumers seek. The new flavour brings together notes of watermelon and fresh garden mint. The new flavour will be available in Goa, Karnataka and Telangana in April-May, and gradually, it will be rolled out in markets across India.
Arti Hajela, category and brand lead, RTD AMEA, said, "As category leaders, we are always looking for new products and disruptive experiences to cater to the ever-changing needs of our consumers. With our latest Breezer Watermelon Mint launch, in addition to the variety of other flavours. Breezer is a globally loved brand from the House of BACARDÍ, the largest privately held spirit’s company in the world, which produces and markets internationally recognised spirits and wines and with over 157 years of experience. Breezer has grown rapidly since being introduced into the Indian Market.”
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