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Brazilian growers showcasing wide variety of quality coffee at SCAJ
Thursday, 13 October, 2022, 12 : 00 PM [IST]
The SCAJ World Specialty Coffee Conference and Exhibition, Asia's leading specialty coffee trade show is back, and have as its theme "Come be part of the specialty coffee community". At the festival, famous guest baristas and roasters from Japan and abroad will take the stage and booths for various events and demonstrations. The conference will be held at Tokyo Big Sight, Tokyo International Exhibition Center Tokyo from October 12-14, 2022.
For the exhibition, the best specialty coffees from different regions of Brazil, that can't be found anywhere else, will be presented at BSCA’s stand. Seven cupping sessions will also be hold there, such as “Taste of the Harvest” which is a special session organised with the presentation of coffees by the members, selected by the association. The initiative is part of the sectoral project "Brazil. The Coffee Nation", promoted by BSCA (Brazil Specialty Coffee Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), that seeks to reinforce the quality of Brazilian beans worldwide and to position the country as a high quality supplier.
The event provides a valuable opportunity to hear directly from producers and importers, as well as enjoy tasting. High quality coffee beans will be delivered directly from 19 Brazilian producers from Carmo Coffees, Bourbon, Capricornio Coffees, Fazenda Carmo Estate Coffees, Cocarive, Flavors, Fazenda Dutra, Bela Época, Monte Alegre, Comercio Justo, Fazenda Rancho Grande, Cocatrel, SMC, Fazenda Passeio, Sancoffee, Mirai Seeds, Fazenda São Francisco and Fazenda Lagoa. The varieties presented will be Yellow Bourbon, Yellow and Red Catuaí, Arara, Acaiá, Catuaí, Icatú, Rubi and Geisha.

Brazil is the largest exporter of coffee in the world, last year 122 countries bought Brazilian coffee. The nation exported 40.4 million 60kg bags, valued at US$6.24 billion. Japan is one of the biggest importers of Brazilian coffee, the nation bought 2.5 million 60kg bags last year.“The promotion trajectory of Brazilian specialty coffee is marked by a long-term relationship of absolute trust. This year we marked the return of the Brazilian delegation in person with the commitment to add another successful chapter to this remarkable story, with the presentation of Brazilian companies, a seminar on Brazilian specialty coffee, the renowned Taste of Harvest 2022, and a tasting about this year's edition of the Cup of Excellence,” said Vinicius Estrela, BSCA’s executive director.
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