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Bonn Group launches La Americana Gourmet range of whole-grain products
Tuesday, 09 October, 2018, 08 : 00 AM [IST]
Our Bureau, New Delhi
Fast-moving consumer goods (FMCG) major Bonn Group of Industries has launched La Americana Gourmet, an exclusive range of whole-grain products which promises to flood Indian palates with a filing breakfast option.

The premium product line, which aims to captivate the progressive lifestyle-conscious consumers, who are demanding more options in the on-the-go food category, covers the entire taste gamut.

It comprises whole wheat bran burger bread and whole wheat bran pav, garlic and multigrain footlongs, bran bread, honey oat bread, garlic oregano breads and eggless lemon, butterscotch and choco vanilla cakes, among others.

Bonn announced the launch of premium food products under the brand LA Americana Gourmet. This new LA Americana Gourmet come with no added preservatives, targeting consumers looking for lifestyle products.

The wholegrain carbohydrates are the best in terms of combining healthy carbs with fibre, antioxidants, essential vitamins and minerals.

The ingredients used in these products permit consumers to achieve epicurean nirvana by satisfying their taste buds. These products will be launched in Ludhiana, Chandigarh tricity, and Delhi and the National Capital Region (NCR).

Gourmet is a cultural ideal associated with the culinary arts of fine food and drink, or haute cuisine, which is characterised by refined, even elaborate preparations and presentations of aesthetically-balanced meals of several contrasting, often quite rich courses.

There has been an accelerating increase in the demand, due in part to rising income, globalisation of taste, health and nutrition concerns.

“Our range is a delight to the taste buds of consumers. These are high-quality baked foods with an exclusively unique texture that melts in your mouth,” said Amrinder Singh, director, Bonn Group of Industries.

“We have constantly endeavoured to blend sensory experiences with healthy ingredients and we believe we’ve hit the right chord with this innovative range which is a combination of taste and healthy experience,” he added.

“Today’s consumer is more exposed to healthy imperatives than their predecessors, and, hence, there is greater consciousness for health and wellbeing,” Singh said.

“The bread market is expected to grow at a compound annual growth rate (CAGR) of 10.4 per cent every year between 2018 and 2021 globally,” said Pankaj Aggarwal, chief operating officer, Bonn Group of Industries.

“This rise is being attributed to developing markets such as India. With a population of 1.3 billion and a rapidly rising younger population, a clear trend toward healthy eating habits is perceptible,” he added.

“We aim to fill the gap that exists in this market segment with our meticulous push on quality and experience,” Aggarwal said.

Bonn’s distinction lies in its ability to adhere to high-quality statutory food standards while appealing to the domestic palate with its uniquely Indianised version of healthy breads.

A clear example of the above is using whole grain as an ingredient for the ubiquitous pav bread and burgers. Using whole grains instead of processed flours also permits considerable potential for strengthening livelihoods.
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