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Bodyarmor Sports Drink unveils Bodyarmor Fit
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Friday, 26 June, 2026, 08 : 00 AM [IST]
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Atlanta, USA
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On June 1, Bodyarmor Sports Drink, a brand of The Coca-Cola Company, unveiled Bodyarmor Fit, a new sparkling sports drink that brings modern hydration to everyday moments. Designed to go beyond the workout, Bodyarmor Fit reflects the brand’s continued evolution as active lifestyles extend beyond the gym and into daily routines.
From the beginning, Bodyarmor has been a leader in sports and active hydration, innovating around how people live and move. Bodyarmor Fit builds on that foundation with a sparkling format that brings together electrolytes, caffeine, functional ingredients, and zero-sugar reinforcing the brand’s commitment to premium hydration and continued innovation to reach new consumers.
Available in a 12 oz slim can, Bodyarmor Fit marks the first time Bodyarmor has introduced a sports drink in a can format, offering a crisp, sparkling alternative to traditional sports drinks. Bodyarmor Fit is available in five fruit-forward flavours including Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango and Watermelon Lime. Each contains 290 mg of electrolytes, 60 mg of caffeine, and functional ingredients including choline and green tea extract (EGCG), with zero sugar and no artificial flavours, sweeteners or dyes.
“Bodyarmor Fit represents a natural evolution of our portfolio as we continue to meet consumers where they are,” said Sara Weaver, VP of brand marketing, Bodyarmor. “People are staying active in different ways throughout the day, and Bodyarmor Fit was designed to fit seamlessly into those routines with a new sparkling format that still delivers the functional hydration expected from us.”
To support the launch, Bodyarmor is also introducing Fitness Never Rests, a new digital campaign featuring longtime brand partner and professional football quarterback Joe Burrow.
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