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Boba Bhai enters multi-channel model with RTD canned bubble teas
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Friday, 23 May, 2025, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Boba Bhai, India’s fastest-growing Korean fusion food brand, has officially entered the multi-channel with the launch of its ready-to-drink (RTD) canned bubble teas. With a strong foundation built through its QSR outlets and third-party food aggregators like Swiggy and Zomato, the brand is now expanding its reach to modern retail and q-commerce platforms to cater to the fast-paced, convenience-first Indian consumer.
The newly launched canned teas are now live on Blinkit and Zepto, with plans to go live on Instamart soon. The products are currently available across 70+ cities and are being rolled out in top-performing urban centres. Designed to meet both impulse and habitual beverage consumption, the ready-to-drink offerings are targeted at Gen Z and young millennials seeking not just hydration but also fun, flavourful, and aesthetically pleasing beverages. This move marks its transition from a QSR-focused brand to a full-scale beverage brand.
Dhruv Kohli, founder, Boba Bhai, said, “We’re not just building a beverage product; we’re creating a brand that reflects the evolving tastes, lifestyles, and aspirations of modern Indian consumers. With the rise of quick commerce and on-demand convenience, our entry into the ready-to-drink space was a natural next step. These canned bubble teas allow us to extend the Boba Bhai experience beyond our QSRs into living room fridges, work pantries, retail shelves, and eventually, global markets. We see this format contributing nearly 20% of our overall beverage revenue in the next 12 to 15 months. It’s about being present where today’s consumer shops, relaxes, and refreshes and ensuring that every sip feels indulgent, aesthetic, and unmistakably Boba Bhai.”
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