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Blackhawk Network launches Café Choice & Restaurant Choice gift cards
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Saturday, 14 October, 2023, 08 : 00 AM [IST]
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Sydney
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Leading global gift card provider Blackhawk Network (BHN), has announced the launch of Café Choice gift card alongside a refresh of the popular Restaurant Choice gift card, further diversifying its current range of dining experience gift cards.
To support Australia’s entrenched coffee culture, Aussies can now treat their coffee loving friends, family and co-workers to breakfast or brunch at any one of more than 25,000 cafes and restaurants across the country.
With such a broad range of venues available at which the gift cards can be redeemed, it makes them perfect for businesses loyalty programmes to reward customers or as incentives for staff to grow employee engagement.
The gift card market continues to grow and is expected to be worth $12.6b in Australia by 2026, with restaurants and cafes taking a large chunk of that pie with household spending on eating out continuing to increase throughout the year.
Rewarding customers or employees with a restaurant or cafe gift card also has flow on benefits for your business with 43% of Australians saying that receiving a reward or loyalty incentive will encourage them to purchase from the business more often.
Likewise, rewarding employees with gift cards is a proven means of increasing engagement, and driving motivation and productivity.
Both gift cards have a 5-year long expiry and ‘Add to Wallet’ functionality supported by all the major mobile wallets. The gift cards can be purchased either in-store or online and can be used at over 25,000 locations across the country.
The gift card will be available in leading retailers Woolworths and Big W from October 16, in denominations from $50 to $500. The new-look gift card is available in retailers including Coles, Woolworths, Big W, Kmart, Drakes, and Australia Post, in denominations from $50 to $500. Both cards can be extended to $1000 value when purchased as eGift cards or by businesses.
Keiran Nolan, head of commerce – Australia, BHN said, “The new Café Choice and Restaurant Choice gift cards were ideal for use as rewards and incentives given their convenience, flexibility and wide acceptance at more than 25,000 venues across Australia. These gift-cards are a great way to boost morale around the office or give back to loyal customers, by treating them to their morning coffee, lunch break or a nice dinner at their favourite venues across the country. For remote employees or your online customers, the digital gift card is a great gifting option for when you can’t get the card to someone physically.”
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