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Bikano's Rakshabandhan celebration at Sweet Home orphanage advocates adoption through ‘Pyarka Meetha Bandhan’ campaign
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Saturday, 02 September, 2023, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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This Rakshabandhan, Bikano, the prominent FMCG food brand deeply rooted in the cultural ethos of Bikaner, Rajasthan, extended its heartfelt celebration of sibling love to the children of the Sweet Home orphanage. The brand's latest endeavor, a heartfelt continuation of its ongoing ‘Pyarka Meetha Bandhan’ campaign, aims to spread joy, create meaningful connections, and advocate for adoption as a profound way to expand the bonds of family.
In the spirit of Rakshabandhan, a festival that signifies the enduring bond between brothers and sisters, the brand took a heartwarming step by visiting Sweet Home orphanage. The children residing there were treated to a day of joy, festivities, and camaraderie. The event saw the exchange of not only gifts and sweets but also the tying of rakhi threads, symbolising a newfound bond of care and protection.
Manish Aggarwal, director of Bikano, Bikanervala Foods Pvt. Ltd., said, "Rakshabandhan is a festival that beautifully encapsulates the essence of love, companionship, and protection. As part of our ongoing #PyarkaMeethaBandhan campaign, we believe in extending this celebration to every corner of society, especially to those who may yearn for the warmth of sibling love. Our visit to 'Sweet Home' was an enriching experience, and we are humbled to have shared the joy of Rakshabandhan with these wonderful children."
Kush Aggarwal, head of marketing at Bikano, said, "Love transcends blood relations, and the essence of Rakshabandhan is universal. With our campaign, we want to inspire not only the spirit of festivity but also highlight the potential of adoption as a means to create unbreakable bonds. Every child deserves love, care, and the joy of sibling companionship."
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