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Bettrlabs launches labs.new
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Tuesday, 26 May, 2026, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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Bettrlabs announced the public launch of labs.new — its new product development platform — alongside a strategic acquisition with VR Food Tech (VR Food Tech Private Limited) as anchor lab partner for scientific validation and pilot-batch execution.
It is built as an infrastructure layer that adapts to how a brand already operates. Whether a brand relies on its in-house R&D team, works directly with its own contract manufacturer, or runs a full-fledged internal R&D function, labs.new becomes the connective tissue — bringing formulation, compliance, costing, sourcing and Product Passports into a single workspace, with the brand's own context held in a persistent Brand DNA layer.
Product development across food, nutraceuticals, wellness and personal care has traditionally been managed through multiple vendors and disconnected processes — leading to delays, repeated reformulation cycles and higher costs. It addresses this by treating R&D as a versioned, queryable system: brands can generate manufacturer-ready specifications, track regulatory and cost implications in real time, and maintain a living record of every product, so each new build compounds on prior work instead of starting from scratch.
JP Mohanty, co-founder and CEO, Bettrlabs, said, “Most teams build products in parts, with visibility only arriving late in the process. labs.new puts formulation, compliance, cost and execution on a single layer — and we built it so it works regardless of where R&D actually sits. A founder with no R&D team can use it. A brand working with a contract manufacturer can use it. An FMCG R&D function can plug it into how they already operate. Our partnership with VR Food Tech deepens the scientific execution layer behind that.”
Dr N Ramasubramanian, director, VR Food Tech, said, “Product development often breaks down at the seam between formulation and scalable execution. Working with Bettrlabs, scientific validation and pilot testing sit inside the same workflow as the formulation itself — which makes the path from concept to manufacturable product significantly cleaner for brands.”
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