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Baskin Robbins teams up with Barbie The Movie to offer Mermaid Sundae a creamy ice cream scoop
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Thursday, 20 July, 2023, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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Baskin Robbins teams up with Barbie The Movie as their official dessert partner in India. Ahead of the film’s release in theatres only on July 21, Baskin Robbins credits Barbie The Movie with a magical treat called the Mermaid Sundae.
Barbie, an icon known for her limitless imagination and empowering spirit, has captivated the hearts of millions worldwide. To celebrate the release of the Barbie movie, Baskin Robbins India creates magic with a delightful treat that's sure to make dreams come true. The Mermaid Sundae is an irresistible blend of fantasy and flavour. A delicious sundae made with a creamy ice cream scoop, adorned with a whimsical mermaid tail and magical sparkles. It is sure to leave you craving for more!
"We are thrilled to partner with Barbie The Movie for this magical collaboration," said Mohit Khattar, CEO, Graviss Foods– Baskin Robbins.
"Both Barbie and Baskin Robbins share a commitment to joy, imagination, and creating unforgettable experiences. The Mermaid Sundae is a perfect embodiment of that spirit, and we can't wait for our customers to immerse themselves in this extraordinary experience, he added.
“We are very excited to collaborate with Baskin Robbins India for the release of Barbie in cinemas. The collaboration is a fantastic fit for the film Barbie and it helps us to reach a wider audience and generate even more fun, excitement and the best day ever for Barbie fans in India,” said George John, director - marketing (theatrical), Warner Bros. Discovery.
Baskin Robbins entered India in 1993 through a joint venture with the Graviss Group. The first manufacturing plant outside of North America opened near Pune. Currently it is present across 250 cities with over 850 parlours. It is one of the largest QSR chains in India and the largest in the ice cream industry by far.
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