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Baskin Robbins implements GST reduction for consumers
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Saturday, 20 September, 2025, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Baskin Robbins India announced that with effect from September 22, 2025, it has implemented the revised GST rates, reducing GST on its products from 18% to 5%, and has ensured that the entire benefit is passed on to consumers.
Key measures implemented include: Revised Billing: All invoicing and its distributors has shifted to 5% GST. Parlour billing systems now reflect the revised rates, and invoices (printed and digital) clearly display the 5% GST charge.
In-Parlour Transparency: Base prices on parlour TV panels and translites remain unchanged (exclusive of GST); In parlours with digital screens, a running ticker announces the new GST rate; Laminated price lists near POS counters indicate the new lower prices for all MRP products (pre-pack tubs, cakes, sticks, sandwiches).
Packaged Products: While printed MRPs on some products may reflect older GST rates, customers will be charged lower prices as per the laminated price lists. Re-stickering has not been undertaken to avoid product quality risks from thermal shock.
Mohit Khattar, CEO, Graviss Foods, said, “We welcome the government’s GST rationalisation as a timely step that will strengthen consumption across categories. At Baskin Robbins, we are delighted to pass on the full benefit of this reduction to our consumers with immediate effect. We are adopting a multi-channel approach to communicate this change — from social media announcements to in-store displays and transparent invoicing — ensuring that both our consumers and trade partners are fully informed. This not only makes the transition seamless but also reflects our commitment to value and trust. As India’s largest ice cream parlour network, we believe this move makes indulgence more accessible and contributes to the larger growth story of India’s consumer economy.”
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