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Barilla debuts racing wheels pasta
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Thursday, 23 April, 2026, 15 : 00 PM [IST]
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Chicago, USA
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Barilla, the official pasta partner of Formula 1, has announced the launch of Barilla Racing Wheels, a new special-edition pasta shape that brings race day energy to the table. The special-edition cut combines expert craftsmanship with performance driven design. Its ridged, circular shape delivers a perfect al dente bite—perfect for the thrill of race day.
Alongside the launch, the company is continuing to spotlight Domenica Italiana, the age-old Italian Sunday tradition of gathering around a shared meal while watching Formula 1— turning race weekend into a celebration of food, togetherness and Italian lifestyle. It reflects the company's belief that whoever you gather with, every meal tastes like family.
Angie Cotter, US pasta category marketing director at Barilla, said, "Barilla Racing Wheels celebrates the partnership between two worlds that share a focus on detail and a commitment to constant improvement. With this new shape, we're inviting fans to turn race day into a moment to gather, share a meal and enjoy the spirit of Domenica Italiana."
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