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Barentz strengthens APAC footprint with full integration of Additive Solutions in Australia and New Zealand
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Thursday, 11 June, 2026, 08 : 00 AM [IST]
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Hoofddorp, the Netherlands
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Barentz announced that Additive Solutions has officially rebranded to Barentz, completing its integration across Australia and New Zealand. Founded in 2009, Additive Solutions has built and expanded its presence in the region, with it acquiring a majority stake in the business in 2014. Following its full acquisition of the business in December 2024, the rebranding marks the final chapter of a successful partnership that began over a decade ago.
The integration unites deep local market expertise with its global network, supplier relationships, and technical capabilities, enabling a broader portfolio of ingredient solutions in human nutrition and enhanced support for customers across the region. In Australia and New Zealand, it supports customers across key segments including infant nutrition, bakery, confectionery, dairy, beverage, nutraceuticals and sports nutrition, as well as applications such as chocolate, protein bars, breakfast cereals, and processed meats.
The transition reinforces its long-term commitment to the region and reflects its global strategy of aligning regional businesses under one brand to strengthen collaboration, expand capabilities, and support sustainable growth worldwide. Customers and principals will continue to work with the same experienced local team, while now benefiting from direct access to its global organisation, including its international supplier network and application expertise.
Andrew Sullivan, managing director Australia & New Zealand at Barentz, said, “Rebranding to Barentz is a natural next step in our journey. We're maintaining the relationships and expertise our customers rely on, while connecting them to greater global resources and a broader portfolio. For our principal partners, it brings together Barentz's global strength with Additive Solutions' deep local market knowledge and trusted relationships, a powerful combination for future growth."
Marc Duchene, regional CEO Asia-Pacific at Barentz, said, "The rebranding of Additive Solutions to Barentz is a significant milestone in our APAC growth strategy. By fully integrating our Australia and New Zealand operations under the Barentz brand, we are better positioned to leverage our regional scale. This move ensures that our partners in ANZ benefit from seamless global network that remains deeply rooted in our expertise."
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