|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Bad Monkey Beer: 'Brewtastic' experience to the consumer belt of strong beer
|
|
Tuesday, 08 December, 2020, 16 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Crafted from the finest barley and hops; this beer has 8 per cent alcohol strength to give both the spunk that strong beer lovers crave along with a pallet friendly taste that enhances the drinking experience. The company was established in July 2018, keeping in mind the sole purpose of giving a unique 'brewtastic' experience to the consumer belt of strong beer and craft beer lovers.
The company’s main aim is to change the beer scene in the Indian market by establishing itself in the section of premium quality, strong and tasteful beer that comes at a reasonable price. As all the brewery happens in India, the company is able to curb off the excess importer charges. In order to reach out to more than 80 per cent of beer consumers in India and to cope with their demand, it incorporated all the production process in a close-knit vicinity therefore increasing production efficiency.
The current markets and expansion plans for the company aims to hold a big chunk in the share of India's growing beer industry. A variety of versions to cater to the heterogenic consumer belt is in the books and will soon take form. First in line is a segment of 'premium mild beer' and a 'superior strong beer' segment. For all this, the company is looking to invest 50 crores (approx) in the next 3 years.
The brand has generated more than Rs 125 crores in overall brand sales from the time of launch (2-3 years ago). In such a short span of time, the exporting process has been initiated and much appreciated in Melbourne, Australia. The brand has been well acknowledged by the mass and has even received awards for its commendable market performance and acknowledging the design and quality that is at par with international standards.
The brand aims to achieve Rs 1,000 plus crore in the coming 5 years, given the quality, market acceptance, response from the masses as well as the well chalked out expansion plans even in crisis-stricken times.
|
|
|
|
|
|
|
|
|
|