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Ayekart unveils ‘Aantriva’, an AI-enabled unified platform to transform India’s agri-food ecosystem
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Friday, 05 December, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Ayekart, one of India’s fastest-growing integrated agri-food networks, has launched Aantriva, a first-of-its-kind unified AI-powered platform designed to streamline and modernise the country’s fragmented agri-food value chain. With a bold target to enable a Rs 30,000 crore throughput over the next three years, the platform aims to support more than 3 lakh farmers, 530 plus FPOs, and over 30,000 retailers across India.
Despite the rapid expansion of India’s agriculture, FMCG, and food-processing sectors, the ecosystem continues to suffer due to unorganised operations, inconsistent supply chains, weak credit visibility, and limited access to real-time intelligence. Aantriva addresses these long-standing bottlenecks by integrating sourcing, processing, distribution, and finance on one transparent and intelligence-driven platform.
For farmers and FPOs, Aantriva offers improved market linkages, weather and crop intelligence via GIS, verified buyer networks, faster payment settlements, and better price discovery. The platform also builds digital credit footprints, helping farmers access formal finance and increase incomes by up to 10%.
Processors and manufacturers can leverage predictive procurement planning, demand forecasting, inventory optimisation, and access to working capital. The platform also enables efficient sourcing and route planning, helping reduce carbon emissions and strengthening supply predictability.
For FMCG brands, Aantriva provides real-time consumption data, demographic insights, city-level forecasting, and targeted campaign support—empowering brands to optimise launches, manage inventory better, and customise regional strategies.
Banks and financial institutions will benefit from verifiable transaction trails, smart contracts, and deeper merchant visibility, enabling better risk assessment and tailored financial products such as PSL loans and insurance.
Debarshi Dutta, Co-founder & CEO of Ayekart, said the platform is built on 4.5 years of deep field experience and aims to transform the agri-food landscape with AI-driven insights on weather, prices, policy, and crop patterns. Aantriva also supports AI-enabled voice ordering through WhatsApp, making digital participation seamless for rural users.
With its integrated approach, Aantriva is expected to create stronger supply chain linkages, reduce wastage, improve planning, and make India’s agri-food ecosystem future-ready.
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