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Ayatana Hospitality strengthens its footprint across South India
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Friday, 24 February, 2023, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Ayatana, widely known for its luxurious resorts and hotels, have completed 5 successful years in the hospitality industry. With the Ooty expansion being announced at the time when the company completes five successful years, it is expected to launch seven new properties by 2024.
Launched in 2017 as Plus Hotels, the company decided to expand further and build on a chain of exquisite resorts known as Ayatana, Coorg. Alongside the luxurious resorts, the company also opened Azora by Ayatana in 2022 - a WelcomHeritage Hotel that is imbibed with the legacies of countless cultures. With the Coorg project gaining massive popularity, the company decided to extend its footprint across South India. The Ooty project is it’s latest launch while they gear up to soon enter Arakku Valley in Andhra Pradesh, later this year.
Until 2022, the company has seen drastic growth with Coorg and Azora which has resulted in average revenue of around Rs 60 crore and is aiming to increase it to Rs 100 crore by the end of 2024. Started as an authorised brand partner with ITC Hotels, under the brand, WelcomHeritage, the company’s MoU with ITC facilitated in the establishment of five resorts across Karnataka, Kerala and Tamil Nadu. The luxury resort and hotel chain have also witnessed a surge in footfall, employee engagement and hiring activities.
Commenting on the expansion, Vishal Tony, the founder of Ayatana, said, “Since opening its doors in 2018, Ayatana Coorg has symbolised a union between Indian heritage and the timeless beauty of nature. At Ayatana, our aim is for people to discover a captivating blend of traditional culture and luxury comfort spread over a hundred acres of endless lush, amidst waterfalls and mists. Here, people’s care becomes our responsibility and unexpressed wishes are fulfilled making each day more memorable than the last”.
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