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AWL Agri Business strengthens flour portfolio, adds ‘Fortune Atta with Multigrains’
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Wednesday, 25 March, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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AWL Agri Business, one of India’s leading integrated agri-business companies, continues to strengthen its presence in the value-added foods segment with the launch of Fortune Atta with Multigrains. Following the successful foray into premium flour market with Fortune Premium Sharbati Atta, it has now expanded into the fast-growing multigrain atta category to cater to consumers seeking healthier everyday staples without altering tradition.
The multigrain atta segment is witnessing strong growth as urban and semi-urban consumers increasingly move beyond conventional chakki atta to nutritionally enhanced alternatives. With higher margins and growing relevance among health-conscious families, the category represents a strategic growth opportunity for AWL Agri Business’ flour portfolio.
It combines the goodness of eight carefully selected grains, including soy, chana, wheat, maize, fenugreek, oats, barley and psyllium husk, offering a balanced nutritional profile. The product, high in protein, fibre and iron, also contains beta-glucan, a known prebiotic that supports gut health. Designed for daily consumption, it enables consumers to add multiple health benefits to regular meals such as rotis, without compromising on taste or texture.
Mukesh Mishra, joint president, sales & marketing from AWL Agri Business, said, “At Fortune, consumer preferences are always at the heart of everything we do. With Fortune Chakki Fresh Atta already ranked No. 2 in India, we have built a strong foundation of trust and quality in the category. As Indian consumers become increasingly conscious about the nutritional quality of everyday foods, ‘Fortune Atta with Multigrains’, will help us to bridge the gap between health and habit by offering a nutritionally superior atta that fits seamlessly into the Indian kitchen. This launch marks an important step in strengthening our premium and value-added flour portfolio and will give an added boost to the category. Known for consistently matching evolving consumer preferences, we are confident that this product will strongly appeal to today’s discerning, health-conscious consumers.”
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