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Apis India enters spread category with the launch of peanut butter
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Saturday, 25 March, 2023, 15 : 00 PM [IST]
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Our Bureau, New Delhi
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In a bid to strengthen its healthy product portfolio, Apis India, one of the leaders in the organised honey trade market of India, has announced the launch of its peanut butter range that will be available in two variants – Creamy and Crunchy. Apis peanut butter has elements that can benefit blood sugar control and heart health.
Peanut butter is widely relished for its nutty taste, protein & fibre-rich constituency, and healthy yet natural flavours. The product is a good source of antioxidants, has no trans fats and is gluten-free. It is ideal for a quick bread spread, pouring into smoothies, drizzling onto pancakes, dipping fruits or even relishing directly off the spoon.
Speaking on the launch, Amit Anand, managing director, Apis India Ltd, says,”As consumers look to eat healthier, a trend that has gained momentum, we ensure that we are there to meet the demands. The brand has always been a constant companion for people who are cautious about their health. Peanut butter consumption has been gradually picking up and is a protein intake proposition in a convenient format. With the launch of this particular category, we aim to strengthen our portfolio and reach out to every segment.
It is a wonderful source of Vitamin E, Vitamin B3, and Vitamin B6, is high in protein and a wonderful source of fibre. Apis Crunchy Peanut Butter is the right spread, a tasty addition you need for a filling meal while you enjoy the benefits of protein and dietary fibre for long-term health benefits. The variants come in 340gm jars and are priced at Rs. 150 and Rs. 160 respectively. The products are available across all e-commerce platforms, modern and all retails outlets.
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