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Apis India enters healthy breakfast cereal category with cornflakes & choco flakes
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Friday, 03 September, 2021, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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In a bid to strengthen its healthy product portfolio, Apis India, one of the leaders in the organised honey trade market of India has now forayed into the breakfast cereals category with two categories – cornflakes and choco flakes.
These are the perfect cereal options for health-conscious, professionals and kids. Cornflakes are packed with minerals, vitamins, dietary fibre, proteins and carbohydrates which are all essential for healthy living. Choco flakes not only keeps the body energised but also keeps you full for a longer period. Every bite is super crispy and is best suited combination for nutrition and taste. Some of the common benefits include; rich in protein, low-cholesterol, great nutritional value, good taste, helps in building immunity.
Speaking on the launch, Pankaj Mishra, CEO, Apis India Pvt. Ltd., said, “Keeping in sync with the burgeoning trend of healthy consumption and food habits, we are very happy to enter the Breakfast cereal category by launching these two products. It has been developed after extensive consumer research and the idea was to offer our consumers something healthy without having to compromise on the taste and we are confident that the cereals will soon emerge as preferred cereal and snack choice across all age groups.”
Cornflakes is available in a 30gms pack that is priced at Rs 10 and a 500gms pack that is priced at Rs 199, with ongoing inaugural offer at Rs 100. Choco flakes is available in a 26gms pack priced at Rs 10 and 250gms pack priced at Rs 99. Both the products will be available across all ecommerce platforms like modern and all retails outlets.
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