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APIS India adds Vedic Kitchen Ginger Garlic Paste to product portfolio
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Wednesday, 26 July, 2017, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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APIS India, the largest producer, distributor and exporter of quality honey, has forayed into a new product category with the launch of Vedic Kitchen Ginger Garlic Paste.
The product is available in 30g packs priced at Rs 5. “APIS India will launch the 300 and 500g Aroma Seal Pack and Zero Wastage pack of Vedic Kitchen Ginger Garlic Paste shortly,” said the company.
Amit Anand, joint managing director, APIS India, said, “By introducing Vedic Kitchen Ginger Garlic Paste, we aim to provide a pure and aromatic convenience to numerous households making various cuisines.”
“This paste is indispensable for Indian cooking, and the fact that it saves time and energy and offers multiple benefits makes it a great buy,” he added.
The 30g packs are available pan-India at all the leading departmental and grocery stores and kirana shops.
The 300 and 500g packs will be available at retail and modern trade outlets like Aditya Birla Retail, Spencer’s, HyperCity, Spar Hypermarket, Nilgiris, Ushodaya, Ratnadeep, Vishal Mega Mart, MK Retail, Saravana, Namdhari and Kendriya Bhandar, to name a few.
Apart from these retail chains, the product is also available at the local grocer level in states like Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, Maharashtra, Uttar Pradesh, Delhi, Rajasthan and Haryana. The company is on an aggressive placement drive for the product.
APIS India is certified with ISO: 22000 for documented procedure that applies to food safety framed by the international body for honey. The venture, which was set up in 1982, is headed by Vimal Anand (managing director) and Amit Anand.
It has a state-of-the-art manufacturing facility, which is spread over an area of seven acre in Roorkee, and has the capacity to process over 100 tonne of honey per day.
With a mission to make pure and natural products a part of the consumers’ everyday lives, the company has also forayed into tea, cookies and preserves, considering the changing purchase dynamics and the growing need for quality branded packaged products.
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