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APEDA facilitates India’s first plant-based meat shipment to the US
Tuesday, 27 September, 2022, 15 : 00 PM [IST]
Our Bureau, Bengaluru
Agricultural and Processed Food Products Export Development Authority (APEDA) has announced that Greenest, India’s pioneering plant protein food brand has shipped India’s first plant-based meat export consignment to the USA from Gujarat. The 5,000 kg consignment consists of products of plant-based mini samosas, hot and spicy strips, momos, spring rolls, nuggets, grilled patty, and other vegan products.

The company is backed by investors like Better Bite Ventures, a New Zealand-based dedicated Alt Protein VC fund, Magnetic, and Sachid Madan, former chief executive of ITC’s frozen snacks business.

“We facilitate the export of Greenest’s plant-based vegan products made in India to global markets. This is just a beginning, and we hope that India with its rich vegetarian heritage will become a hub for the growing global demand for plant-based vegan products,” said Dr M Angamuthu, Chairman, APEDA.

Harpreet Singh, Regional Head, APEDA Gujarat, said, “The Authority provides assistance to exporters under various components of its schemes such as infrastructure, quality, and market development. In addition, APEDA also conducts international Buyer Seller Meets (BSM), virtual trade fairs with importing countries to promote export of agricultural & processed food products. Plant-based vegan food is a burgeoning category with a strong international potential and we see it as one of the key contributors to our packed foods export portfolio from Gujarat.”

Gaurav Sharma, founder & CEO, Greenest, said, “We are honoured to flag off India’s first export of plant-based meat to the US in collaboration with Wholesome Foods and express our wholehearted gratitude to APEDA for its support. We have been receiving a large interest from foreign markets for high quality and healthy plant-based foods We are confident that on the back of our strong product quality and unique value proposition, these volumes will grow significantly in the months to come.

Jeet Hirpara, managing partner, Wholesome Foods, said, “The team at Wholesome Foods is delighted to partner with Greenest to open up international markets for their unique array of products. We believe Indian plant-based foods are primed to be a popular category in the global markets and are witnessing a high number of enquiries for ethnic and value-added plant-based meals both from food service operators and retailers.”

He added, “The consignment to the US is the first of many more to follow and we are confident that with APEDA’s continuous involvement and support, we will see many more flag offs happening in the times to come.”

Greenest is known for its authentic, Indianised and well-priced range of plant-based alternatives and is the first in the country to have executed an array of B2B partnerships with leading food service players like Burgrill, Wat a Burger, Chocolate Room, Biggies Burger, Freshmenu, Eatfit et al. Greenest’s restaurant partnerships currently cover around 200 stores with plans for rapid expansion. Last year, the startup made waves when it launched the country’s first plant-based meat burger, The Green Meat Pounder in collaboration with Burgrill across multiple cities.

Varun Deshpande, managing director,  Good Food Institute India, stated, "GFI India and Deloitte India analysis indicates that with the right support, the Indian smart protein sector is poised to capture a sizable share of a multi-billion dollar global market by 2030, leading to major job creation and export income opportunities.”
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