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Alpenliebe launches country’s first cream filled caramel lollipop
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Thursday, 06 October, 2022, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Perfetti Van Melle India introduces India’s first cream filled caramel lollipop with the launch of Alpenliebe Popfills. Based on the consumer insight of kids preferring to lick the lollipop first and then chomping on it, the latest delectable innovation is aimed to offer a unique and differentiated ‘Lick & Chomp’ experience of creamy, caramel filling inside the lollipop clubbed with the crunchy exterior making it a first for the brand and the category.
One of India’s most-loved candy brand, Alpenliebe has been the leader in the lollipop category.brand intends to strengthen its position through the latest innovation ‘Alpenliebe Popfills’. The product is priced at Rs 5 and is available across retail stores in India.
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