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Aliments announces rebranding to Hubbo Pos, expands to merchant cloud operations
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Thursday, 17 August, 2023, 08 : 00 AM [IST]
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Kuala Lumpur, Malaysia
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Aliments has announced its rebranding to Hubbo Pos and plans to further enhance its Pos operation. In line with this strategic development, the platform is shifting its focus to helping local restaurants adopt data-driven digital workflows and scale sales channels.
The brand’s departure from its previous name, Aliments, is timely as it also marks a strengthened partnership with Grab as the company’s preferred cloud point of sale partner, beyond facilitating food orders and payments. It coupled with Grab's strong regional networks and infrastructure, aims to deliver more seamless Pos integrations for merchants on the app.
It has currently been operational in Malaysia for five years, and have onboarded merchants such as Village Park, KGB Burger and Pasta Panas. Following their recent entry into the Indonesian market, the brand has also expanded and improved their Pos integration and infrastructure. Aiming to resolve the operational complexities for merchants, the new system which includes Grab’s latest scan-to-order feature, will now allow for more consolidated and streamlined orders and improved customer experience.
Lee Teng, co-founder, Hubbo Pos, said, “This new name embodies our drive to empower food merchants in mastering the secret ingredient for sustainable growth: delivering great customer experience. ‘HUBBO’ reflects our ambition to connect merchants with a hub of diverse digital solutions for their business operations, while ‘POS’ signifies our renewed focus on elevating the point-of-sale potential across the Grab ecosystem.”
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