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Akshay Kumar leads Fortune oil’s new campaign, celebrating India’s health first tradition
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Tuesday, 25 November, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Fortune refined soybean oil, India’s No. 1 refined soybean oil brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has launched a heartwarming new video campaign featuring Bollywood superstar Akshay Kumar.2 The campaign celebrates a quintessential Indian tradition: asking about someone’s health before anything else.
The TVC, available at https://youtu.be/22t-R4OOXCs, captures Kumar in friendly exchanges, where the simple greeting, “Kaise ho? Sab theek?” is portrayed as a profound gesture of community care. Through this relatable narrative, Fortune underscores a powerful insight in India, health is a shared value, and the brand is positioned as the trusted partner in safeguarding this well-being, reinforcing the belief that “Jab Sehat Badhiya, Toh Sab Badhiya”.
Mukesh Mishra, joint president, sales & marketing, AWL Agri Business Ltd., highlighted the campaign’s core strategy, stating: “In India, asking about someone’s health is not a formality, it’s a language of love. With this film, and with Akshay Kumar bringing this sentiment to life, we wanted to recognise that gesture and position Fortune refined soybean oil as a silent caretaker in every home.”
The conversation gently introduces the oil as the everyday choice for health, noting that everything from energy to peace of mind begins in the kitchen. Puneet Kapoor, Chief Creative Officer - Ogilvy South, affirmed the creative vision, explaining the goal was to “reflect a truth every Indian instinctively knows... and shape a narrative that feels real and personal, inspired by the everyday greeting rituals.”
Fortune refined soybean oil is further enriched with Nutri 5, a powerful combination that delivers five essential health benefits: improving eyesight, boosting bone health, maintaining healthy blood cholesterol levels, providing natural antioxidants, and enhancing immune function. This focus on a clean, light, and nutritious formulation strengthens the brand’s position as a household favourite that nurtures well-being for Indian families across the country.
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