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Aim to target 15-20% share of healthy beverage market: Jivo Wellness
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Saturday, 20 March, 2021, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Jivo Wellness has launched a new product range, including Organic Basmati Rice, Muesli Munch, Choco flakes, Desi Ghee, A2 Organic Desi Ghee, and Wheatgrass Summer Drink. The company is targeting 15-20 per cent share of the health beverage market. With the launch of new products, the company is entering the beverage and breakfast market. For the distribution of the products, it has tied up with major e-commerce platforms and superstores.
Gurpreet Singh, managing director, Jivo Wellness Private Limited, said, “We are already leading in the Canola Oil market with a share of around 80 per cent percent. We realised there is a lack of healthy soft beverage options in the market. The potential it holds is huge and people are looking for products that can help them boost their immunity and wheatgrass drink is the best option for that. For us, purity is sacrosanct and our new offerings are produced under strict guidelines."
Wheatgrass is one of the most healing grass and only available herb which not only prevents but also holds the ability to cure almost all diseases. It is one of nature’s finest medicines and is known as the ‘Green Blood’ due to its exceptionally high chlorophyll content.
Revealing about the procurement and the measurements that the company takes during the process, Singh informs, “We harvest the plant on the fourth day of its growth – a time when it has the maximum nutritional value. We use the aseptic technique that prevents the contamination of the produce, and helps in delivering best quality to the consumers.”
The products will be available on the official website and general stores along with major e-commerce platforms including Big Basket, Grofers, Amazon, Flipkart.
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