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Agthia launches Fuell - Energy drink sweetened with dates
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Wednesday, 17 June, 2026, 15 : 00 PM [IST]
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Abu Dhabi, UAE
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Agthia Group PJSC announced the launch of Fuell, the world's first energy drink sweetened with dates, bringing a distinctly Emirati perspective to the global energy drink category.
It combines date-based sweetness with functional ingredients such as guarana and Korean red ginseng. The product reflects its focus on creating offerings that are relevant to consumers and staying connected to natural ingredients and heritage.
Salmeen Alameri, managing director and chief executive officer, Agthia Group, said, "Fuell represents innovation, differentiated and proudly rooted in the region. Dates are part of the UAE's history. With Fuell, we are taking that heritage forward into a modern consumer product that speaks to today's lifestyles and expectations. This launch reflects our ambition to build brands that are locally meaningful, and capable of competing in dynamic, high-growth categories."
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