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Aadvik Foods launches raw camel milk powder adding to 40 SKUs portfolio
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Monday, 25 November, 2019, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Aadvik Foods, India’ first brand in camel milk industry, has recently launched raw camel milk powder. With this launch, the company adds to its unique product portfolio consisting of 40 SKUs including frozen camel milk, freeze-dried camel milk powder, camel milk chocolates, and camel milk-based skincare solutions. Available for pre-order now, the raw camel milk powder is available exclusively through the company’s website.
Since its inception, pasteurised camel milk powder has been one of the company’s marquee offerings. With raw camel milk powder, the brand is going above and beyond in terms of quality and manufacturing processes. Raw camel milk powder is created using a unique freeze-drying process. Thus, all the naturally occurring properties of the camel milk remain intact in this unique powder.
Speaking on the launch, Hitesh Rathi, founder, Aadvik Foods, said, “The manufacturing process of raw camel milk powder is quite laborious. We need to pay attention to a lot of details in order to maintain utmost quality and safety of the product. This is why we have forayed into its production after three years of our inception. Today, we are sure that our production and quality-testing mechanisms are best-in-class and will do justice to the customer-satisfaction levels that the brand has established. Needless to say, we are thrilled to launch this new offering and believe that it will contribute to the health and well-being of our prized customers.”
The company follows a meticulous process while creating its raw camel milk powder. Temperature controlled transportation is used for the milk till it is converted into powder. Further, every batch of the final product is tested for quality before reaching the end-user. On the back of its high-quality camel milk and camel milk-based products, the company has already fulfilled over 2 lakh orders globally. Through its steadily increasing demand, the brand is well on its way to escalating its sales numbers to 25,000-30,000 litre per month within the next 18-24 months. In the coming months, the company is looking to expand with sugar-free camel milk chocolates and a few variants of goat milk soap.
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