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West Coast Fine Foods launches Kawan range of parathas in three varieties
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Saturday, 10 December, 2011, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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West Coast Fine Foods has announced the launch of the Kawan range of quality, tasty and healthy frozen heat-&-eat parathas with offerings in Tawa, Flakey, and Whole Wheat variety.
Rahul Kulkarni, director, marketing, West Coast Group, explained, "According to industry data, the packaged frozen food market is growing at the rate of 30% annually, which has prompted us to launch the globally well-known Kawan brand in India. The time-starved working Indian consumer is spending less time in the kitchen and is adopting the branded ready-to-heat- &-eat option to suit their lifestyle; urban Indian household is undergoing a sort of revolution. The trend is accelerating because of both socio-economic factors and lifestyle reasons.”
Commenting on the new launch, Jon Fang, Kawan Foods International, said, "We are happy to partner with West Coast in bringing Kawan parathas to their home - India. Balancing taste and health is an extremely difficult proposition; being the pioneers & innovators, we have proven competencies and have been consistently best-selling frozen Paratha brand worldwide. The parathas have no artificial preservatives and are transfat-free; this will make it easier for consumers to satisfy their hunger in a healthy manner. We see an exponential growth potential in India and confident of satisfying the discerning end-consumers with a wide range of high-quality products.”
The Whole Wheat variety will be available in 325 gm, priced at Rs 72, Flakey - a very differential offering is available in 325 gm, priced at Rs 68 and Tawa yummy parathas are available in 325 gm, priced at Rs 63 respectively. The range will be available at all leading retail stores across more than 60 cities in India.
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