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Weider Germany launches low carb protein sports drink
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Friday, 11 June, 2010, 08 : 00 AM [IST]
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Our Bureau, Bangalore
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Weider Germany GmbH, the world leader in health, fitness, nutrition and body building supplements, has introduced a “Low carb protein shake drink” in India.
According to Sven Schade, managing director of Weider Germany GmbH, the low carb protein drink has been an essential part of health and fitness for a long time. It helps to lose fat and get in shape quickly. It has lots of protein and is less in carbohydrate. A great way to enhance any fitness programme is by adding protein to the workout schedule. It provides energy for longer workouts. After workout is done, a low carb protein drink would provide the required nutrients to help the muscles recover. It is an ideal product for those who lead a fast paced life.”
Most trainers and sport specialists recommend drinking a protein drink right after an intense training session. The protein repairs the small tears that happen during workout. Ingesting 40 grams of protein within 90 minutes of workout has been shown to greatly increase recovery. Consuming the amino acids found in high quality protein drinks stimulates protein synthesis and helps muscle growth. It also decreases sore muscle conditions after an intense workout.
Low carb protein shake drink is available in four flavours of strawberry, vanilla, milk chocolate, and cappuccino. Available in a 250 ml can, it is priced at Rs 70. It is available through distributors and leading chemist chain shops in all major cities in India.
Since 1936, the Weider brand has been displayed throughout the world with association in magazines, nutritional supplements, sporting events, equipment, and brand licensing. Its brands are sold in over 120 countries.
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