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Wagh Bakri opens tea lounge in Mumbai on franchise format
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Thursday, 14 August, 2008, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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 Ahmedabad-based Gujarat Tea Processors and Packers Ltd, which markets tea under the Wagh Bakri brand, has entered the retail franchise format with the opening of a Wagh Bakri Tea Lounge in Mumbai. Gujarat Tea Processors is the third largest tea packaging company in the domestic market with annual distribution of 23 million kg of tea. The group's first tea lounge was inaugurated on Sunday at Vile Parle East in Mumbai by the former Lok Sabha Speaker Manohar Joshi. The company has partnered with Radhakrishna Hospitality Services Pvt Ltd to manage the operations of the parlour.
Piyush Desai, chairman, Wagh Bakri Group, said at the launch that the event marked another milestone in its 100-year-old legacy. The company also plans to roll out a chain of tea parlours in the next one year.
The lounge would offer its consumers tea as per their consumers' choice and with snacks. Tea lovers can experiment with a variety of tea that will allow them to mix-and-match their choice of blend from amongst the strong Assam tea, organic tea, green tea, Darjeeling tea, the South Indian tea and flavoured tea. Wagh Bakri adds value to the lounge by offering consumers a chance to taste their tea before purchase.
Desai said the company also had plans to bring tea flavours from other countries such as China, Kenya, and Sri Lanka.
The Wagh Bakri Group, with a turnover of nearly Rs 300 crore, has a presence in Gujarat, Madhya Pradesh, Rajasthan, and entered Maharashtra recently. It aims to reach Rs 600-crore turn over by 2010-11, according to Desai. The company also exports premium blends of tea to the US, Canada, Australia, New Zealand and African countries. It has plans to foray into the European markets.
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