|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Unpolished dal brand Tata I-Shakti launches ‘Dal on Call’ in Bangalore
|
|
Monday, 30 December, 2013, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
|
fiogf49gjkf0d Following the success of the Dal on Call initiative in Mumbai and Delhi, Tata I-Shakti unpolished dals (India’s first national packaged brand of dals and pulses) launched the service in Bangalore.
To order a variety of nutritious unpolished dals and the delivery at their doorsteps, Bangaloreans can now choose to dial a toll-free number (1 800 108 4488), and could enjoy the convenience of doorstep grocery shopping.
In addition, customers that like to savour besan-based food items, can also utilise the Dal on Call service to order for packaged Tata I-Shakti Besan, which ensures a great taste and premium-quality product.
Speaking on the launch of the Dal on Call service in the southern city, Ashvini Hiran, chief operating officer, Consumer Product Business, Tata Chemicals, said, “We are happy to bring Dal on Call service to Bangalore after its success in Mumbai and Delhi.”
“This initiative has been very well-received by today’s health-conscious consumers. It has been our constant endeavour to serve more and more consumers with premium-quality Tata I-Shakti dals,” he added.
“Moreover, there are the merits and benefits of unpolished dals over polished ones which, are widely available in the market. We are also glad to have India’s most celebrated chef, Sanjeev Kapoor, as the ambassador of Tata I-Shakti unpolished dals,” Hiran said.
Consumers can pick up the phone and dial a toll-free number (1 800 108 4488) to have their choice of I-Shakti Dals delivered at the doorstep - aesthetically-packed, clean, natural and farm-fresh, in quantities as small as 3kg, at no extra charge. Customers also have the option of placing their orders online. The payment mode is cash on delivery.
Tata I-Shakti unpolished dals are available in five popular varieties [i.e. chana, toor, urad, masoor and moong (including moong chilka). These dals, being unpolished and unprocessed and packed in hygienic conditions, aid in faster cooking, give good taste and flavour along with protein power, besides saving fuel.
Unpolished dal is nutritious, as they are not processed with water, oil and marble powder to make it attractive with a shine. Tata I-Shakti Dals are 100 per cent laser-sorted and graded to ensure that consumers do not get impure or damaged grains. All natural and farm fresh, every grain of I-Shakti Dals is focussed on providing a healthy, nutritious product.
India has the highest number of vegetarians in the world, and dal forms an essential component of the average Indian’s diet, providing protein and fibre.
Tata Chemicals launched Tata I-Shakti Dals in 2010, with a mission to not only bridge the existing gap between demand and supply of pulses in the country; but also provide reliable quality, hygienic pulses to Indian households and pioneer the unpolished dals category.
Focussed on providing a wholesome nutritious product, the company takes special care to conserve the inherent quality of the pulses and their nutrient values in Tata I-Shakti unpolished dals.
Tata I-Shakti unpolished dals are currently available in over 24,000 retail outlets across 21 states, and these retail stores are leveraged in order to make the product available to the consumers across India.
|
|
|
|
|
|
|
|
|
|