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Tirupati’s SHE launches Do not Waste Food campaign to eliminate hunger
Monday, 14 April, 2014, 08 : 00 AM [IST]
Libin Chacko Kurian, Mumbai
With a vision to eliminate hunger, the Society for Hunger Elimination (SHE), a Tirupati-based organisation has launched a campaign to prevent food wastage in the holy town. With the increasing population, a huge quantity of food is wasted. This is affecting the food security.

The campaign, named ‘Annam Parabrahma Swaroopam’ (food equals God), would primarily concentrate on raising awareness among people about hunger and food wastage in the country. It expects people to respect food, consume it wisely and save it for the hungry.

Tirupati has a high population density, and the quantity of food produced and consumed is huge. A large amount of fruit, vegetables, milk and processed foods are wasted in the city. SHE would make campaign posters and present these to the target groups responsible.

Though the campaign is aimed at decreasing food wastage, its ultimate goal is to eliminate hunger in India. SHE has found that 35 crore Indians go without food and around 30 tonne food is wasted in Tirupati alone.

“Is it not fair to waste tonnes of food when crores of people are hungry. We have started the campaign to save food in the city of Tirupati and expected to grow to other cites also,” said SHE’s president, Rajagopal Velamoor.

“By saving food instead of wasting it, we can feed the improvised and hungry people in our country. Thus we can eliminate hunger from the country. The first step is to make people aware about the current situation, which is very challenging,” he added.

“Tirupati hosts many religious functions and weddings, where food is served in large quantities. Every day we witness the wastage of those foods in large quantities. We target wedding halls, bachelors’ hostels, major hotels and temples, which are the primary sources of food wastage,” Velamoor said.

“The food left behind could be used to feed the poor and hungry people living on the outskirts of the city. This would ensure food security and a balance in the food supply,” he added.
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